Sylvanian Families are little collectible animal figurines made out of high quality plastic with a lot of details. They were created by the Japanese gaming company Epoch in 1985 and distributed worldwide by a number of companies. Since then, the Sylvanian Families conquered many people’s hearts from different age groups all over the world.
The nostalgic toy range is based on three concepts: Nature, Family and Love. These concepts give children the opportunity to explore the power of imagination and to acquire key social skills during playing.
All the Sylvanian Families live in the Sylvanian Village, where everyone spends his day in harmony with nature. In this village, they enjoy their everyday live in comfort and are able to do many activities, in which children can explore different play patterns and create their own stories. In Sylvanian Village everyone can be part of the family. Thus children can learn about relationships including kindness and love of others. In addition, they learn how to take care, share with one another and how to live in a community through the game with the little figurines.
The brand invented a huge variety of houses, shops, furniture, accessories and of course little figurines. All the objects have many details and every figure has a sweet, unique expression. Their forms and size are realistic and proportional to the other members of their families. The flocking of the figurines gives them a natural charm and makes them soft and nice to touch for children. This allows the children to get attached to the little animals and feel close to them.
The many different aspects of playing with the Sylvanian Families appeal to a wide range of children including playing-doll, decorating the homes, collecting the furniture and figurines, and changing the outfits. Every child gets the opportunity to use its imagination to create its own universe and develop its own stories. The brand’s range is constantly renewed and extended, which enables a play without limits.
Sylvanian Families promotes a wholesome play and has an enduring appeal and charm which helps to develop imagination, thoughts and emotions.